July 23rd, 2008
Weakness in the consumer sector of the economy hasn’t stopped the most aggressive – or, some would say, simply the most creative – retail employers from pulling out all the stops to attract the best talent to their storefronts. Take the case of Apple, which must hire thousands of new retail associates each year to keep pace with the opening of new stores across the country and which recently started targeting other retailers’ best employees – that is, the ones who provide Apple recruiters with the most outstanding customer experience in other stores. Or the unfolding bid by casino magnate Steve Wynn to attract 5,000 new employees who’ll bring a certain happy disposition to their interactions with Las Vegas guests. The availability of retail industry talent has improved in recent months from a sheer numbers perspective. But the quality of individual recruitment prospects is really where the search for top retail management, in particular, really becomes apparent. Retail employers won’t do as much hiring this summer as they did last year, and predictions for slow holiday hiring are already envisioned for the end of this calendar year. Retail companies will, however, calibrate their hiring plans to the eventual recovery of the consumer market, and they will use a variety of approaches to attract new college graduates and people who bring an outstanding service orientation to their jobs. That’s true for retail employers with a compelling mission to sell, and others that haven’t yet realized the benefit of selling career opportunity in a compelling and creative way.
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